When you’re marketing a new listing, professional photography is the foundation — but photography doesn’t have to be the end of the story. Zillow 3D Home tours and Interactive Floor Plans give buyers another way to explore a property online, understand how the rooms connect, and decide whether the home deserves a closer look.
And according to Zillow’s own data, listings using this technology see substantially more engagement.
Zillow Interactive Floor Plans Get More Views and Saves
Zillow reports that listings with an Interactive Floor Plan received 60% more views on average than listings without one. Even more impressive, homes with an Interactive Floor Plan were saved 79% more often. Zillow based those figures on listing data collected from October 2022 through March 2023 across the 50 largest U.S. metro areas by listing volume.
That’s an important distinction for agents. A Zillow 3D Home tour isn’t simply another piece of media to add to a listing. The interactive floor plan allows buyers to move through the home virtually while understanding where each room sits within the overall layout.
Zillow also reports that 69% of home buyers agreed that a dynamic floor plan showing where each photo was taken would help them determine whether a home was right for them.
Photography shows buyers what a room looks like. An interactive floor plan helps them understand how the home works.
Why Zillow Views and Saves Matter
More views and saves aren’t just vanity metrics.
In a 2025 analysis of successfully sold listings, Zillow found that listings with higher levels of views, saves and shares tended to sell faster and at or above their original list price. Zillow found that homes receiving at least five saves per day typically accepted an offer within a week, while listings receiving 10 or more saves per day tended to sell above list price.
That doesn’t mean adding a 3D tour guarantees a faster sale or a higher price. Pricing, condition, location and market conditions still matter enormously.
But it does show why getting buyers to engage more deeply with a listing is valuable.
Taking It Further With Zillow Showcase
For agents who want to take their Zillow marketing another step, there’s also Zillow Showcase.
Showcase is Zillow’s premium listing experience and includes immersive media such as professional photos, Zillow 3D Home tours, Interactive Floor Plans and video. Zillow also gives Showcase listings enhanced visibility, including priority placement in search and map results and dedicated email alerts to potential buyers.
According to Zillow’s current Showcase data, active Showcase listings receive more than 75% more page views, saves and shares on average compared with similar nearby non-Showcase listings on Zillow.
For an agent sitting across the table at a listing presentation, that’s also a compelling marketing story to tell a seller:
You’re not simply putting their property in the MLS and uploading a collection of photographs. You’re giving buyers multiple ways to discover, explore and understand the home online.
Zillow 3D Home Tours for Nashville Real Estate Listings
At Chris W Jones Media, I offer Zillow 3D Home tours and Interactive Floor Plans as part of my listing-media services for real estate agents throughout Nashville and Middle Tennessee.
The process is completed during the same appointment as your listing photography, giving you professional photos along with an interactive experience that can help your listing stand out where buyers are already searching.
For agents who participate in Zillow Showcase, the 3D Home tour and Interactive Floor Plan can also become part of the property’s enhanced Showcase presentation.
If you have an upcoming listing and want to add Zillow 3D Home, an Interactive Floor Plan, professional photography, drone imagery, video or other listing media, I’d love to help you build a stronger presentation for your seller.
